5 Elements of Better Business Emails
by smallbizcopywriting.com Using Freelance Article Writers
Write better business emails!
When you think hats, think hats.com!
Writing effective emails to promote your small business is a form of copywriting. Your objective is to arouse interest in your topic and convince recipients to open your email to investigate further.
Once they do, your copy in the body of the mailing must encourage some type of action. This could be subscribing to a newsletter, ordering a product or service, requesting further information, signing up for a webinar or face-to-face meeting, among other things.
Here are 5 elements to help you write more effective business emails:
Create an appealing subject line
Your subject line is akin to “ye olde town crier”. Town criers, were, and still are today, individuals who make announcements and declarations on behalf of the community in their town. Their initial cry makes people stop and listen, whereby they expand on whatever news is important to residents and visitors.
The subject line of your email must work in the same way. It should capture the attention of the recipient and compel him or her to open your email to read further and gain new insight.
Make sure your subject line is not misleading in any way. It should indicate what your email is truly about…albeit in an interesting way. Keep it simple, truthful, but engaging, to inspire a click through to read, not a click to delete.
Continue to hold your readers attention in the actual email message
Just because an email is opened, doesn’t mean it will be read in its entirety. It must continue to hold the reader’s attention through interesting, relevant, and informative content. Don’t promise something in the subject line and then not deliver in the body of the email.
Focus on one particular message in your email. Don’t bombard the person with a myriad of ideas and offers that may overwhelm them. Have a specific purpose for each email you send out.
Center on one product or service you offer as a small business entrepreneur Talk of benefits and how the specific product or service can serve the recipient well. Don’t craft your email to toot your own horn. Craft your email from the customer’s point of view, focusing on their needs. This is what will inspire them to possibly act on what you offer.
Consider the length of the email message
Today, we are all bombarded with all kinds of email messages. Consider yourself at an advantage when someone chooses to open your email. When they do, don’t have a long sales letter type email staring them in the face.
Have your message relatively short, simply stated, and displayed in an organized manner. Having subheads, bullet points and a clean look to your email. This facilitates easier reading and a comfortable experience for your reader. They won’t be annoyed trying to read your message and it is likelier they will read your entire copy.
Declare your offer early on
Because your email message will tend to be much shorter than other sales communications (or should be; who likes scrolling endlessly, reading a too long email), proclaim your offer early on.
This could be right upfront in the subject line, or in the first part of your email message. You can then elaborate a bit in the next part of your copy. You can subsequently have a call-to-action at the end as a reinforcement of your original call-to-action.
Be natural and casual
Make the tone of the email and its vocabulary, in essence, conversational. Write your email as if you are sitting across from the person in a coffee shop or living room having a talk. It really is that simple. Offer value in a friendly, honest way, always telling the truth and in line again with what you originally promised in your subject line.
Achieving great success with your small business email writing takes effort. Commit to writing engaging copy that encourages people to read your emails and take action by connecting with your business. Let your email campaigns be a tool that propels your business forward.